The Right-Brain Business Plan by Jennifer Lee

The Right-Brain Business Plan by Jennifer Lee is a fun business book for those who think more in a “right-brain” way. If you are creative and just unsure how to do the actual planning and business aspects of all of your grand ideas, this is definitely a book you need to read!

Book Description

“Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it’s like to make the entrepreneurial leap — and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee’s illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They’ll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover how to:

• Develop a financial plan with fun and flair
• Select your circle of support to get the work done
• Clarify your business values and goals
• Paint a picture of your business landscape
• Understand your competition and what makes you stand out from the crowd
• Identify your perfect customers and create a marketing plan to reach them
• Map out concrete action steps to bring your Right-Brain Business Plan to life” – The Right-Brain Business Plan

My Thoughts

The Right-Brain Business Plan is a dare I say it, FUN way to go about starting or working your business? It is truly written for a right-brain person who is creative and has a lot of great ideas, but sometimes get lost in the actual process of day to day business operations.

The author writes in a way that seems more like you are learning from her in person rather than reading a book, which is helpful and makes you want to keep reading a book about business, right? She also offers a lot of very helpful ideas and examples of things you can do to improve your business, no matter what business it is that you are in.

I highly recommend this book and also the author’s “Building Your Business the Right-Brain Way” for anyone who is starting a business, who already has a business, or anyone who is a right-brain person that wants to make some money from a hobby they enjoy doing.

* Thank you to the publisher of The Right-Brain Business Plan, New World Library, for providing me with a copy of this book for review. All opinions expressed are my own.